There is a symbiotic relationship between brands and glamour of Formula 1. That synergy made Las Vegas an irresistible destination for racing enthusiasts and marketing professionals alike.

Join brand leaders from Amex, Formula 1 and Heineken as they dissect the unique allure of Las Vegas and share how those dynamics propelled brands to flock to Sin City for this event. They will share invaluable insights into the relationship between brand image and Formula 1 prestige and share why Las Vegas is an ideal starting line for brands seeking to leave their mark on the global stage.